The decision on the marketing strategy is completely dependent on the market. You can not charge fancy prices in a market where there are hundreds of competitors willing to pay less (unless you're extremely high value and excellent feedback already) are.
As such, a good marketing strategy is the key to success. If you are from start selling carpet cleaning affluent market, it should be noted that the cut will not help the cost. In a market rich, clever advertising and offerValue Added Services is extremely important to outsmart the opponents.
You must sign in with a marketing strategy that covers every corner of the ad, and you should consider buying some really exceptional equipment for cleaning carpets and impressive to your potential customers.
Remember if you compete in a market of budget, you can not top price, but in a rich market, people are willing to pay what you ask, but expect nothing but thebetter in terms of services and standards.
It 'important to quickly grasp the first few customers, and get some nice products to use in order to catch the eyes of other potential customers. A good advertising and marketing campaign is definitely one of the most important factors, but will always need to create something unique for a healthy brand image.
Unless you do something that others do not, you can never be in a position in a market rich in order to survive. You should try to find outwhat customers want, and what types of services are not currently available on the market. For example, if you find that, on average, each carpet cleaner will take about 50-60 minutes to get the job done, but customers are yearning for a faster service, you can use the steam cleaning and fast drying to think about services in 30 minutes! . And 'certainly a bit' hard to reach, but with some 'training, you can ensure that employees do a good job in less than 30 minutes andimpress the customers.
You must be willing to think beyond the ordinary. For instance, you may offer carpet scenting after cleaning or pet odour removal service - but you must make sure that the client is not allergic to that particular fragrance, otherwise the consequences may not be too good.